We use Kristrom\u27s simple spike model to assess the factors influencing consumers\u27 willingness to pay a premium for a variety of certified wood products. A survey of over 1600 Pennsylvania and Tennessee residents found that approximately 35% were willing to pay some positive \u22premium\u22 for environmentally certified wood products. For three types of wood products (a $28.80 shelf, a $199 chair, and a $799 table) we find the estimated market premiums to be $3.74, $15.94, and $45.07, respectively.
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